bok, bok.

bok, bok.* is the portfolio of Katarina Dijakovic, a UI/UX designer from Croatia.

I believe in making data-based decisions, in-depth problem solving, the value of aesthetics and the importance of quality communication.

*bok is the Croatian word for hello!

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As a designer I'm focused on human-centred design and quality user experiences that are reflected through beautiful user interfaces and great usability. My roots are in print, typography, graphics technology and branding.

Work & Education

Other highlights

  • 2007 - 2012

    5 yrs

    University of Zagreb, Faculty of Graphic Arts

    University Bachelor and Master in Engineering in Graphic Technology

    Field of study - Design of Graphic Products

  • 2009


    First place award, Ministry of Justice, Croatia

    Print campaign promoting minority language use before judicial authorities

    Osijek, Croatia

  • 2013 - 2014

    1 yr 1 mo

    Ypsilon video production & marketing agency

    Graphic & Web Designer

    Osijek, Croatia

  • 2014 - 2015

    1 yr 10 mo

    Carobni tim

    Graphic Designer & Print Specialist

    Osijek, Croatia

  • 2015


    First place award, City of Osijek, Croatia

    Visual identity for the city of Osijek, Croatia (candidate for the European culture capital 2020)

    Osijek, Croatia

  • 2015 - 2019

    3 yrs 6 mo

    Inchoo - full service ecommerce agency

    Senior UI/UX Designer

    Osijek, Croatia

  • 2016 - present

    3 yrs


    Osijek Software City

    Team Lead for Design Talks

    Osijek, Croatia

  • 2017


    Magento U

    Magento Certified Solution Specialist

    View Certificate
  • 2018


    Meet Magento Croatia 2018 - Speaker

    ROI of Design

    Osijek, Croatia

    View Details
  • 2019 - present

    1 yr 2 mo

    Martian & Machine

    Senior UI/UX Designer

    Zagreb, Croatia

There are even more details to this timeline. More competencies and daily responsibilities can be seen on my LinkedIn profile below.

View LinkedIn Profile


You know what they say - quality over quantity. Even though there were many projects, these ones are a good example of the type of work and dedication done consistently.

The design process

The Design Process

UI/UX Designer

Jun 2016 – Jan 2019

Creating a user interface based on in-depth knowledge of the business and its customer's needs through a human-centered approach and design thinking principles.

View The Projects
The UX

The UX

UI/UX Designer

Apr 2018 – May 2018

A design process that includes exploring all user entry points and plausible solutions to build a user interface reflecting optimal usability.

View The Project
The UI

The UI

UI/UX Designer/Project Manager

Mar 2017 – Jan 2019

Creating user interfaces and design systems through an atomic design approach to support a new online store solution or other responsive design solutions.

View The Projects
The brand

The Brand

Art Direction/Brand Designer

Mar 2016 – May 2016

Designing brand identity guidelines for online and offline presence through a book of graphic standards and various applications.

View The Project

For more creative work, visit my Dribbble profile.

View Dribbble Profile


A few words from some of my favorite people I've been fortunate enough to collaborate with.


A few articles on different work methods and experiences in using different design tools.

The process of improving online store usability and design your customers will enjoy

The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.

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